Business Committees


Shri S. Krishna Kumar
Shri. S. Krishna Kumar

Chairman

Shri S. Krishna Kumar is a distinguished Engineer, Technocrat and Indian Administrative Service (IAS) Officer turned Cabinet Minister. He has served for nine years as a Central Government Minister in India as MOS Defense, Agriculture, Petroleum and Non conventional energy. He has handled several important portfolios of the Central Government in India under Prime Ministers Shri Rajiv Gandhi and Shri P.V. Narasimha Rao. He served as the Chiarman of the Small Industries Development Corporation. Chairman Hindustan Latex (PSU) Govt of India. He had also a distinguished career for 17 years in the Indian Administrative Service heading several important Government departments and several Central and State Government Undertakings.

Recipient of Federation of Indian Chambers of Commerce and Industry National Award, 1973; NAYE (India) National Award for signal contribution to the Development of Small Scale Industries in the Country.

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Shyam Tandon
Shyam Tandon

President - Economic Commission

Mr. Shyam Tandon is the Managing Director of SOLEMN JEWELLERS PVT LTD with "SOLEMN" brand which is an Internationally registered trademark of fine Silver Jewellery of International standards. SOLEMN JEWELLERS PVT LTD is a government recognized jewelry export house and an ISO 9001-2008 company engaged primarily in the designing,manufacture,distribution and export of fine silver jewelry across the globe from the past 21 years.

It is a family held jewellery business house from over the past 150 years swears by the designs, workmanship and the purity and quality of the silver and the semi-precious and precious stones as well.The client list of the company boasts of some of the best names in this trade Internationally. The company has been exhibiting in major International Events / Exhibitions / Trade shows like JCK LAS VEGAS, JA SHOW NEW YORK, HONG KONG JEWELLERY EXHIBITION, BANGKOK GEMS & JEWELLERY FAIR, MACEF( ITALY), CHIBIMART(ITALY), IBERJOYA (SPAIN) to name a few.

The company sees LATIN AMERICA as a very strong market.For tapping the maximum potential of this lucrative market, the company has set up it's base in Uruguay to start with in the backdrop of the stable political and economic scenario and state protection to International investments and Montevideo being the central nerve of trade in the MERCOSUR.
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Polayil Joseph Thomas

Director - Corporate Affairs Committee

Polayil Joseph Thomas is an 1973 batch Indian Administrative Service officer from Kerala cadre. He was appointed as the 14th Chief Vigilance Commissioner of India.
As an IAS officer, Thomas has held important assignments in Kerala as the Chief Electoral Officer of the state, and as Secretary in Finance, Industry, Agriculture, Law and Justice and Human Resource Development Departments. As the chief electoral officer, Thomas was instrumental in introducing electronic voting machine in all stages of election. He was the founder director of the Indian Institute of Management, Kozhikode.[6] He became the Kerala Chief Secretary in 2007 and moved to the central government as Secretary in the Ministry of Parliamentary Affairs in January, 2009. Later he went on to become the Telecom Secretary.
The 3G Spectrum auction happened when Thomas was the Telecom Secretary and helped the government earn a revenue two times than what analysts predicted. The 3G and broadband spectrums jointly fetched 106,000 crore Indian rupees for the government against its estimates of 35,000 crore. The success of 3G Spectrum was a big boost to the government, when it was bearing the brunt from 2G Spectrum scam, the auction for which happened before Thomas assumed the office of Telecom Secretary. While in Telecom, Thomas opposition to Devas deal was decisive for the government. Thomas had stressed that the spectrum planned by the Department of Space is crucial to meeting the strategic requirements of nation and hence it should not be frittered away by giving it to private parties and that too not without following the process of auction to maximise the government revenue.[7] In September 2010, Mr. Thomas succeeded Pratyush Sinha, a 1969-batch IAS officer of Bihar cadre, as the CVC.
HRH Princess Fay Jahan Ara
HRH Princess Fay Jahan Ara

President - MENA Region

Her Royal Highness Princess Fay Jahan Ara is a renowned public figure, noted for her contributions to business, philanthropy and women's rights. She has recently been appointed UN representative for ESCWA, Goodwill ambassador of the International federation of the Business Professional women (IBPW).

She is also the President - MENA region of the Asian-Arab Chamber of Commerce (AACC). Princess Fay Jahan Ara studied business and Art at UCLA, USA and at the Heidelberg University, Germany. She has been actively involved with major businesses in the MENA region. President of the RACH Charity Foundation. In pursuit of her charitable objectives, the Princess travels extensively and works closely with a number of regional and global NGO's, community organizations, government agencies, educational institutions and healthcare providers. A global activit for woman's rights, she has been campaigning vigorously for female education and higher female participation in the workforce in developing countries.
www.rachfoundation.org
Mrs. Ramma Luthra
Mrs. Ramma Luthra

President - Corporate Affairs Committee

A distinguished personality in the Indian communications industry, she heads Lexicon PR and directly manages and supervises Lexicon’s Public Affairs, Government Relations and Advocacy services. Some of the major client assignments undertaken have been for companies like Reliance Industries Ltd., Essar Group, Honeywell (India), Smiths Aerospace, AES Power, and Huawei Telecom. She has, also, been a publicity and PR adviser to various ministries of the Indian Government and has worked on Election Campaigns of the leading Political Parties of India, Congress and BJP.

In the International arena, Lexicon is the first agency to combine Media Relations and Public Affairs with Reputation and Crisis Management for foreign governments.
Shri. Premchand
Shri. Premchand

Director - Defense Committee

Former Additional Director General, Navy, Ministry of Defense, responsible for Information Infrastructure, ICT Security, Information Warfare Program, development of Real Time Decision Support Systems and Combat Systems for the Navy. Corporate Head, Vice President and Chief Strategist at Tech Mahindra from August 2000 to March 2011, responsible for many business portfolios including Defense, Aerospace & Home Land Security business head from May 2008 to Mar 2011.

Currently Founder Director & Chief Executive Officer Designate of PARAKRAM, a national scale Defense & Aerospace Industrial Corridor initiative under nucleation, Executive Director, Ripples HLS Group UK, Executive Director, Enertech Engineering Ltd Hyderabad, Distinguished Fellow with Center for Air Power Studies, Ministry of Defense, and visiting Professor at Indian Institute of Technology Kharagpur, India.

Has been Member, Prime Minister's National Task Force on IT & Software Development, Chairman, World Tele Management Forum's (TMF) Security Committee, Member, Advisory Board, Information Systems Audit & Control Association (ISACA), Member, Member NASSCOM National Advisory Board on Security & Assurance, Member, Board of Mentors, Regional Security Institute., Member, Executive Committee, Asia Pacific Telecommunication Council, Member, National Research, Design & Development Working Group on IT and Member CII National Defense Council. Ability to conceptualize technologically and operationally complex and large Defense System of Systems programs and their technology assessment, forecasting and nucleation.

Author Authored, Program Complexities of India's National Information Infrastructure and Information Warfare Program for the Year 2000 and Beyond, 10 Volume work (Restricted)", "Building India a Destination for Secure Software Development". "New Wave Multi Billion Opportunity for IT Industry", "Building Non-Nuclear Electro Magnetic Pulse (EMP), High Power Microwave (HPM) and High Energy Laser (HEL) weapons as core of Information Warfare (IW) deterrence for 21st century India", "Building A Standards Driven Security Framework for New Generation Operations Software and Systems (NGOSS) for Telecommunications Industry" and, "National Framework and Road Map for Development of Directed Energy Weapons (DEWs) Capability for India", and more than 80 research papers. Speaker at numerous national & international conferences.
Asif Iqbal
Asif Iqbal

Executive Director

Asif Iqbal is the Executive Director. He has led LACFI's growth from its initial start-up until today. He has extensive transaction and operating experience including the completion of transactions with a value totalling over US $30 million worldwide. Asif helped develop the strategy of a "Global Infrastructure Company" India Infrastructure Public Limited in Hong Kong and, pursuant to this strategy, originated a number of first-of-a-kind transactions that are now major areas of economic activity. He executed significant acquisitions of some of the largest utilities. Asif held several management positions with Martins SARL France, including responsibility for the company's environmental matters. Asif has been a director of both listed and private companies as well as member of a number of industry, academic and non-profit boards.
Usha Krishna Kumar
Usha Krishna Kumar

President - Womens Committee

Usha Krisha Kumar is the President of the Womens Committee of the Organisation. An enterprising individual who advocates womans issues and contributes to the welfare of women. She is the President of the All India Nurses Welfare Association and the Chairperson of the National Council of Indian Consumer Organisation. She also heads the All India Ration Dealers Association and is the working president of the Indo-Russian Women’s Association.

She is a strategic political analyst and has served in the Indian National Congress holding very important assignments like the General Secretary of the All India Mahila Congress from 1992-2004 and Incharge of various states as an Election observer during Elections. She actively campaigned for Lok Sabha in New Delhi and Kerala. An executive Committee Member of the World Federation of United Nations Association and Member of the International Women’s Organisation.

Member of the Good Mission of the Indian Federation of United Nations Associations to China, Hong Kong and Singapore in 1987. Attended the 31st World Plenary Assembly of World United Nations Associations held in Ottawa, Canada in 1987. Attended the Women and World Peace Conference held in Tashkent, April 1989. Was a part of the delegation that attended Asia Pacific Regional Conference of United Nations Associations held in Tokyo in November 1990. Represented AICC for ‘Women in Politics’ held in Manila in June 1994. Attended the 4th World Conference on Women held in Beijing in September 1995. Recipient of Mahila Shiromani Award (Presented by Mother Teresa) on November 28th 1992 at Kolkata. Conferred International Women’s Award by NRI Institute, New Delhi on December 1993.

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HRH Prince Alexander Von Ary
HRH Prince Alexander von Ary

Vice President of LACFI

His Royal Highness Prince Alexander S. von Ary, President of Global Industrial Products (GIP) is a young & dynamic, Entrepreneur, Investor and philanthropist. He was educated in Germany, UK and United States. He founded Global Industrial Products in Chile and in Abu Dhabi, UAE. With a focus on Oil & Gas, Waste Water and Renewable Energy industries, GIP he has been successful in securing government projects within ADNOC and respective subsidiaries. In addition to his business initiatives he has co-established The RACH Charitable Trust Foundation in the UK and USA to help people in need to help themselves. Due to his extensive experiences and background he has been able to facilitate a unique & trusted platform for Multinational companies such as PPG to conduct business within these regions. In consequence, through his international business relationships he acts as a liaison between the East and the West as well as North and South.
Ms. Aditi Luthra Tandon
Ms. Aditti Luthra Tandon

President - Foreign trade & Investment Committee

A Post Graduate from Oxford Business College in International Business & Communications, Oxford, UK in Year 1994. Received the International Women’s Award in Business Entrepreneurship from Minister of External Affairs in India Fluent in Spanish, Italian, English and Hindi languages. Aditti Luthra’s career spans 18 years in the Global Communications Business with expertise in Networking within the Political, Diplomatic and Business Community in India and in the World Extremely well linked to the major Industrial Houses in All Business Sectors. Having done numerous Joint Ventures in many countries of the world in various Industries namely in Infrastructure, Real Estate, Airports, Railways, Pharmaceuticals Telecommunications & Technology sectors.

Ms. Aditti Luthra Tandon is also the Director of A&S Global India Inc. The company has interests into import and export of essential commodities like rice, sugar, fruit pulp, beer, pulses, sea food and more. The main focus of the company is on Latin America & Caribbean countries for import and export of food products.

The company is also engaged in export of all kinds of handicrafts, textiles, home furnishings, kitchenware etc. to the South American markets and has already entered into a joint venture with Grupo Ras/Port Trade Center in Montevideo, Uruguay for distribution of these items in whole of Latin America & Caribbean.

  • Aditti Luthra is Director Lexicon PR Management Services
  • Director Indian Council of Human Relations
  • Director Indian Council of UN Relations in India
  • Manohar Nichani
    Manohar Nichani

    Director - Economic Affairs Committee

    Manohar Nichani is the Director - Economic Affairs Committee, he has over 40 years of management and leadership experience in multiple business sectors, including natural materials, energy, healthcare, education, real estate, information technology, and finance. Over 20 years as an entrepreneur promoting commerce and providing business strategies to mid-and large-sized businesses.

    He Served as a consultant to the Karnataka State government, advising them in the areas of infrastructure development and urban growth.

    Professional Experience:
    CEO, M Nichani Group, Bangalore, India January 1995 –Present, an international - based company promoting trade and commerce in various business verticals. Chairman, Granite Association – Chaired a Karnataka-based organization focusing on the promotion of granite on an international scale. Chairman, Energy Consortium – a consortium of Indian-based energy professionals promoting sustainable energy in India, where fossil-fuel based energy usage is at an all-time high. Director, Karnataka State, WHOInitiative– Leadinga consortium of healthcare professionals whose sole purpose is to bring quality, affordable and sustainable healthcare to the less fortunate in India. Member – Rotary International, promoting social welfare projects, specifically involving women and destitute children. Member and Advisor – Pride of India Award in the United States.

    Sudhir Chandra
    Sudhir Chandra

    Director - Taxes Committee

    Sudhir Chandra, the no non-sense officer in North Block who as Member, Investigation in CBDT brought hopes to thousands of IRS officers by demonstrating that an IRS officer was no less than an IAS. Sudhir Chandra was appointed as the chairman of Central Board of Direct Taxes and he also rued the misconception in the minds of the common man who considered tax consultants who helped MNC"s get away without paying any tax as heroes and the tax commissioners who try to stop them as villains. He pointed out that the common man ignored the fact that every time someone walks away without paying billions of rupees of tax, the tax burden has to be picked up by the poor and middle class.

    As an example of the department's fair stance in cases of genuine global mergers, Sudhir Chandra cited the example of Unilever which globally acquired the holding companies Brooke Bond and Lipton. Though the ownership of Brook Bond India and Lipton India changed hands, the Indian income tax authorities did not raise a murmur or contemplate "Lifting the Corporate Veil" because it was a genuine global merger.

    Sudhir Chandra was candid that retrospective amendments were, in general, unjust and inequitable. However, this was a rare case he said and added that Parliament had no choice but to amend the law with retrospective effect. He said this was a "step in the right direction" and that a "clear message was sent that anyone who wants to do business in India but does not want to pay tax in India is not welcome".

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    Raj Kumar Sharma

    Secretary

    Raj Kumar Sharma, Popularly known as R. K. Sharma holds Master Degree- (English Literature) from Allahabad University, Uttar Pradesh, India and MBA from Delhi Institute of Management Services, Delhi.

    He has more than 25 Year’s rich and rewarding experience in the spare of Multimodal Freight Logistics Management & International Shipping with several leading companies with Key Management position both in India and Abroad.

    Mr. R.K. Sharma is the Managing Director – Vaibhav Group of Companies based at New Delhi. His area of Business – International Shipping / Forwarding & Logistics, Buyer’s representation in India, Express Services, Consultancy Services in International Trade.

    Mr. R.K. Sharma is the Secretary- Indo-Latin American & Caribbean Chamber of Commerce and Industry.

    • Vice President – Indo American Business Chamber of SME’S.
    • Committee Member in CII / FICCI /PHD Chamber of Commerce / Delhi Chamber of Commerce related to Shipping / Export – Import and International Trade Negotiation and Free Trade Agreement – FTA.
    • Mr. Sharma has been Awarded Udyog Rattan Award in the year 2009 by the Institute of Economic Studies.
    • Mr. Sharma has led various delegation to Latin America / Europe & Far East to Promote Trade between India & these countries.
    • Mr. Sharma received Industry – wide recognition for having played on active role in the Founding of Indo-Latin American Chamber of Commerce and promotes Trade across the World.
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    Mathai George Nooranal

    Director - International Affairs Committee

    Mathai George Nooranal is a practicing Chartered Accountant. His firm, M.George & Associates provides the best-in-class, realistic solutions for his clients comprising of both Indian and foreign corporations.

    The new economy demands new business models and tools, as well as new approaches to doing business. Corporations are seeking innovation and speed to capture market opportunities and meet new challenges.

    Through his firm, Mathai brings to his clients new ideas, new business models, and a new perspective. In doing so, he supports the transition by actually facilitating the implementation of the solutions. His expertise in the Indian and International Tax systems provides clients with practical solutions to the hurdles faced by multinational corporations.

    Hailing from a family of Chartered Accountants with both his parents practicing as Chartered Accountants in Calicut, Kerala, Mathai also had decided to start his own practice after five years in industry as varied as IT and Logistics.

    Manoj Prasad
    Manoj Prasad

    CHIEF ADVISOR TO THE EXECUTIVE COMMITTEE

    Manoj Prasad is Executive Chairman of Que Capital Limited, a boutique Investment Bank, headquartered in the Dubai International Financial Centre & regulated by DFSA (Dubai Financial Services Authority). Que Capital Limited provides Corporate Finance, Private Placement, Merger & Acquisitions, Global Listing solutions and bespoke legacy planning for its global clients.

    Manoj Prasad is one of the highly regarded & most seasoned Senior Executives with extensive experience in the financial world of Corporate Finance, Investment Banking & Wealth Management. He has worked at several Senior and Management Position with the top 5 financial institutions of The Wall Street like Morgan Stanley & Co., Barclays Capital & HSBC. He was one of the key members, played very important role in Re-Establishing Barclays in the Middle East and the sub-continent region. Later his entrepreneurial aspiration convinced him to set up Que Capital Limited, his own Boutique Investment Bank.

    He is highly respected & recognised for his Global High Profile Networks. His visionary approach, Superb entrepreneurial & Management Skill, helped many businesses in forging new relationships at global level. He also sit on the advisory Board of Directors of several well-reputed global Companies. 

    Manoj is also member of the Executive Committee of Indo European Business Forum UK; http://www.iebf.org.uk.

    Manoj Prasad has been recognized two years in a row by Arabian Business magazine amongst the top 100 influential Indians living in the Gulf and Middle East.

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    Madhu Kiran

    Director - HRD Committee

    Madhu is the Director – HRD Committee at LACFI, he has been the catalyst in helping SME companies in India and ME in exploring opportunities of mutual interest. A Masters in Human Sciences and Organizational Development with over a decade and a half work experience in India and Middle East. He is been a member of various national bodies like NHRD, NIPM, ISTD, IIOD in India and KNRI (a NRI network in Saudi Arabia).He regularly speaks at various National and International Forums on Human Resources subject. His business interests are in Consulting, Construction and Engineering Services.

    He coaches senior management teams of many a large and SME companies in India and Middle East on Human Resources, Performance Enhancement and Leadership Development
    NIC U IQBAL
    NIC U IQBAL

    Director - Foreign Trade and Investment Committee

    He has been a bridge in bringing latest quality management technologies for the members of the lACFI Members and who has worked in the foreign affairs of the Japanese government as Coordinator of International Relations (CIR). Earlier he was appointed as a Administrative Incharge at Embassy of Japan at Bombay consulate and later he was moved to Japan and worked for the Board of Education as a CIR for two states. He coordinated for Japanese government in international water forum , Asian friendship meet (JAFS) , CIR for COP 10 (2010 international year of bio diversity) a forum for bio diversity which conducted a International meet on bio diversity at Nagoya Japan in 2010.

    He is an international advisor to the Japanese Government for technical and international support in the areas of culture and bio diversity. He now consults for many Arab companies in waste management and Hygiene cleaning services.
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    Ravi Adiga

    Director - Capital Market Committee

    Ravi is a financial and corporate strategist. He has worked over 15 years in Finance, Marketing, Corporate Strategy and Product strategy areas in US and India. He has gained a deep insight in the BFSI and Technology industry while working for Citi Bank, IBM, Asurion, Fieldglass and E&Y. He specializes in working with business executives to create growth strategies, marketing strategy, strategies for new market identification, STP strategy and M&A.

    He is a chartered accountant, CPA and a MBA from the Booth School of Management, The University of Chicago.
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    Adil Shakoor

    Director - Corporate Affairs Committee

    Adil Shakoor comes from a diverse business background. He has worked with Heads of States and Governments in Diplomatic circles on four different continents. Adil is currently associated with Asian Arab Chamber of Commerce (Director), Latin American Caribbean Federation of India (Director), Manappat Group (Group Director), CHS Infratech (Managing Director), Addinol (Brand Ambassador), Que Capital Limited Investment Bank DIFC (Advisor), Founder & Director Dreamworks L.L.C.
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    Chava Hanumantha Rao

    Director - Law & Justice Committee

    A senior Supreme Court Advocate who was one of the leading Senior Standing Counsel for the Central Government. Has been a successful Advocate winning disputes in reported decisions especially in the Urbal Land Ceiling Act, Land Acquisitions and International Arbitrations. He is the President for International peace, harmony and Friendship. He is engaged in exercises and simulations based on case studies of leading International financial disputes. He has developed excellent methods to implement effective and ethical advocacy skills and techniques for international arbitration. He has provided guidance for various foreign companies entering into india in dispute resolution skills for international arbitration.

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    Naushad Thottumkara

    Director - Media and Publicity Committee

    Naushad Thottumkara is a popular media person in Kerala, India. He is the Managing Director of Malayali Global TV, Malayalam channel and Chairman of Fabius Group of Companies located in Trivandrum District. Mr. Naushad who has superb influencing skills and the ability to come up with great marketing ideas.

    Over the past ten years Mr. Naushad has successfully piloted the diversified activities of Fabius Group of Companies with its range of services which include Medical Manufacturing, Retail Trade, Organic Fabrics, Scanning Centres etc. His service experience in Govt. / Non Govt. Sector are :

    1985 - Public works dept. Government of Kerala.
    1990 - Canal officer in Irrigation dept. Alleppy, Govt. of Kerala.
    2008 - National Human rights committee, TVM Dist. President
    2010 - Fabius Formulations Pvt. Ltd. Managing Director.
    2011 - Grand Kerala Broad casting Ltd. Managing Director

    Anuradha Reddy
    Dr. M. Anuradha Reddy

    Director - Health Committee

    Dr. M. Anuradha Reddy is a Nutritionist, Social Activist and the Chairperson of the Diabetes Foundation of India. She is the President of the Village Wellness Awareness Movement and also Vice President of Continental Hospitals, Hyderabad. She has represented India in International Food Expo consecutively for 4 years. She has served on the Health consulting boards of the British and Canadian High Commissions, New Delhi and as consultant to International Health, Montreal. Served at the AIIMS Hospital, New Delhi and at the National Heart Institute of the All India Heart Foundation, Delhi. She has served on the Advisory board of several national and international organisations like California Prune Board, Tetrapak etc. She wont the National Indo NRI Award for the year 2012 and the India National Polioplus Committee of Rotary International Award. She was awarded for Exemplary Meritorious Service Award in the year 2010 on Republic Day. She was conferred with the Paul Harris Fellow of Rotary International and the Arch Klumph Fellow of Rotary International for better understanding. She was awarded several prizes at the national and international level for doing work for the underprivileged and for various therapeutic diets.

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    Naveen Arya
    Naveen Arya

    Director - Retail Committee

    Major real estate developers who have also pioneered the ALLOUT liquid vaporiser concept in India. Having an excellent Marketing background, they are providing marketing support for various consumer durables in Latin American region. This was corroborated when KAPL's promoter Naveen Arya was given the 'Marketing Person of the Year' award at the 2000 A&M awards. A&M described KAPL as a 'sterling example of enterprise' and a 'tale for budding entrepreneurs and marketers of the new millennium.'
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    Avishek Nigam

    Director​ -​ Brazil Geo

    Avishek Nigam is a Brazilian, Founder and CEO of ADHRIT SOLUTIONS. He has studied Masters in Electrical Engineering - Universidade Federal da Paraíba – Brazil. Avishek Nigam Worked in very senior positions in INFOSYS Brazil, STEFANINI IT SOLUTIONS, ATOS ORIGIN and SUN Microsystems.

    Board member in Companies and Associations. World class professional with 20+ years' experience and renowned in many unique Business circles (NASSCOM, BRASSCOM, SUCESSU, WTC, INDIA-BRAZIL CHAMBER of Commerce). Responsible for P&L with Experience in building operations and sales teams from scratch in Brazil, LATAM, US, India and throughout Asia. Manage and motivate team members; Master focused in Strategy and Execution.
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    Manju Sharma Nigam

    Director​ ​for Hospitality and Tourism

    Manju Sharma Nigam is the Executive Director of ADHRIT SOLUTIONS. Highly accomplished top management professional & visionary leader with 15+ years’ experience in successfully spearheading growth. Proven success in identifying growth opportunities, delivering differentiated products to market, and communicating value through integrated marketing programs and campaigns. Excellent interpersonal and communication skills, facilitating persuasive presentations and productive relationships with customers, partners, press, analysts, employees, and vendors. Being an MBA from IMT Gaziabad explains a lot, not only about her management skills, but also the confidence in any job she does. Manju is straightforward with very good negotiation & business acumen. Being an aggressive learner, with adaptability and flexibility in her approach. The respect for all human beings helps her vision to contribute in all walks of life.